Advertise · Rates valid to 30 June 2027
Reach the people deciding how work changes.
Future of Work Insider is read by the People and HR leaders who choose the software, services and training their organisations buy. Sponsor what they read, use and share.
- 68%
- of readers work in People, HR or workplace roles
- 41%
- are director level or above
- 42
- workplace tools reviewed by hand in our index
Reader figures from our reader survey. Readership size shared on a call.
Who you’ll reach
AI practitioners and recruitment specialists
Our AI coverage, task-based exposure research and job tools draw readers who work with AI every day: people leading automation projects, building AI into HR processes and advising their organisations on what to adopt. Alongside them are recruitment and talent specialists, who use our occupation scores and remote salary research to plan hiring, set pay and explain change to candidates. If your product helps teams hire, upskill or put AI to work, these readers are already researching the problem you solve.
Front of mind when the next tool is chosen
Most software decisions start long before a demo request, when a director notices which names keep coming up in the work they trust. Our readers use the Tool Index and the Insider Weekly to decide what their teams should be using next year, not only today. Placing your brand beside that research keeps you in the frame when People and HR leaders draw up a shortlist, and because we label every paid placement clearly, they keep trusting what they read around it.
Where your brand appears
Your brand can sit beside our Insights articles across five sections, in the Tool Index of 42 tools reviewed by hand, on the free AI job exposure quiz, remote salary adjuster, OKR creator and freelancer toolkit, on 16 occupation pages that score common jobs for AI exposure, in the Insider Weekly email, and on the HR and careers sites that embed our tools.
Sponsored content
Articles, priced per piece. Every one is labelled, edited to our standard, and kept in the archive for good.
Partner article
$495
You write 900–1,300 words; we edit it and can decline it. Seven days on the homepage, permanent in the archive, an Insider Weekly mention and a LinkedIn post. Up to two links, labelled "Partner content".
Commissioned feature
$1,050
We research and write it in our voice on a topic you choose, and you check it for factual accuracy before it runs. Same placement and promotion as a partner article, labelled "Commissioned by" with your name.
Reader survey partner
$1,650
Up to three of your questions in our reader survey, a co-branded findings article and short report, and the right to cite the aggregated, anonymised results in your own marketing.
Tool reviews and listings
You pay for our time and a decision. The verdict is always ours: you never see a review before it runs, and you can correct facts at any time.
Listed
$149 one-off
A review within five working days and a permanent entry with your logo and pricing. Full refund if we decide it isn't a fit.
In-depth review
$715
Two weeks of hands-on testing and a 600–900-word review page covering who it suits, who should skip it and what it costs in practice. Featured in the Insider Weekly.
Verified
$490 per year
Everything in Listed, plus a pinned place in your category marked as a paid placement, a reader discount code and a quarterly click report.
Spotlight
$1,200 per quarter
Everything in Verified, plus the top of the index, a newsletter feature we write with you and sole sponsorship of your category. One tool at a time.
Review + Verified
$1,090
An in-depth review and a year of Verified, booked together.
The Insider Weekly
One email a week: the argument, the research behind it and new tools worth testing. 10% off four issues, 20% off twelve.
Primary sponsor
$190 per issue
Top of the email, under the argument: your logo, 50–80 words and one link. The only sponsor above the fold.
Secondary slot
$105 per issue
Beside the new-tools round-up: 30–40 words and one link, text only.
Dedicated send
$435 per send
Your message to the whole list with a short introduction from us. Labelled as advertising; one a month at most.
Display advertising
One advertiser per slot, sold by the month and served by us without third-party tracking pixels. 10% off three months, 15% off six, 25% off twelve.
Article billboard
$495 per month
Top of every article. 970×250 on desktop, 320×100 on mobile.
In-article unit
$385 per month
Mid-article and sidebar on every article. 300×250.
Homepage feature
$440 per month
Between the latest stories and the tools block. 970×250 and 320×100.
Full takeover
$1,095 per month
All three placements for one advertiser.
Section sponsorships
Put your name on the part of the site your buyers use. One "presented by" sponsor per section at a time; the run discounts above apply.
AI job exposure quiz
$660 per month
Your logo on the quiz, its results and the emailed breakdown, and on every embed of the quiz on partner sites.
Tool Index
$550 per month
A banner and logo across the index. It never changes the order or a verdict.
Remote salary adjuster
$495 per month
Your logo and a 300×250 unit beside the calculator and its embeds.
Is your job safe from AI?
$440 per month
A banner on the hub and all 16 occupation pages.
AI & Automation section
$385 per month
Your logo on the section page and a 300×250 unit on its articles.
Any other Insights section
$275 per month
Remote Work, Jobs & Careers, Work-Life or Startups.
OKR creator or freelancer toolkit
$275 per month
Your logo and a 300×250 unit on the tool.
One Tool Index shelf
$220 per month
A banner on one of the seven "kinds of work" shelves.
Packages
Introduce
$765
Saves $110 against booking separately
A partner article, two primary newsletter slots and a LinkedIn post.
For a launch or a first test.
Own a topic
$2,145
Saves at least $330 against booking separately
A section sponsorship for three months, a commissioned feature and four primary newsletter slots.
For a quarter of category leadership.
Quiz partner
$3,245
Saves $620 against booking separately
The AI job exposure quiz for three months, a reader survey partnership and a dedicated send.
For L&D, upskilling and AI vendors.
Download the media kit
Everything on this page in one PDF to share with your team or agency: who reads us, every placement and price, ad specifications, lead times and booking terms.
13 pages · prices in US dollars · rates valid to 30 June 2027
What money can’t buy here
Our readers trust the index because verdicts aren’t for sale. That trust is what you’re paying to stand next to.
Never for sale
A verdict, or a sight of one before it runs. A place in our rankings or comparison pages. Removal of a review you don’t like. Our news and opinion coverage.
Always labelled
Partner articles say “Partner content”, features we write for you say “Commissioned by” with your name, and ads say “Advertisement”. Paid links carry rel=”sponsored”, paid placements are flagged in the Tool Index, and our own products are disclosed wherever they appear.
How booking works
Tell us what you want to achieve
Send the form below or book a call. We reply within two working days.
Agree the plan
We share our audience figures, suggest placements and confirm dates. You pay on booking.
Go live and see the results
We publish on the agreed date and send you clicks and opens for every placement.
Start a conversation
Tell us who you want to reach. We’ll reply within two working days with audience figures and a suggested plan.
Questions advertisers ask
How many people read Future of Work Insider?
We share readership size, traffic by section and newsletter performance on a short call, with analytics access on request. What we publish is who reads us: 68% work in People, HR or workplace roles and 41% are director level or above, according to our reader survey.
Can I see my tool review before it is published?
No. The verdict is ours and you never see it before it runs. You can correct a factual error at any time, free, whether you have paid us or not, and a paid review cannot be removed because you dislike it.
Can I pay for a better position in the Tool Index?
Verified and Spotlight tools are pinned in their category and marked as paid placements. Rankings inside our comparison pages, verdicts and editorial coverage are never for sale.
How is sponsored content labelled?
Partner articles are labelled "Partner content", features we write for you "Commissioned by" with your name, and ads and dedicated sends "Advertisement". Paid links carry rel="sponsored". Labelling follows the ASAI Code.
What do prices include, and how do I pay?
Prices are in US dollars and exclude VAT, which we add where it applies. We invoice on booking. You can cancel free of charge up to 14 days before a campaign starts.
Are there discounts for longer bookings?
Yes. Display and section sponsorships are 10% off for three months, 15% off for six and 25% off for twelve. Newsletter slots are 10% off for four issues and 20% off for twelve. Packages already include a saving.
How soon can a campaign start?
Display placements go live five working days after we receive the files. Newsletter copy is due three working days before the send, a partner article draft ten working days before it runs, and an in-depth review takes two weeks of testing from the day we get access.
Who don't you accept?
We decline gambling, speculative crypto and covert employee-monitoring tools, and we may decline any advertiser or creative that would waste our readers' time.
Listing a tool only? See List your tool. Read our editorial policy.