Marketing in the Age of AI: Moving from ‘Target Markets’ to ‘Individual Realities’

Marketing in the Age of AI: Moving from ‘Target Markets’ to ‘Individual Realities’

LisaGibbons
February 3, 2026

This is the end of what was the term ‘persona’ and used across the board by marketing executives and agencies...

Hacking Your Own Dopamine Loops with AI Introspection

Hacking Your Own Dopamine Loops with AI Introspection

LisaGibbons
January 29, 2026

The human animal is a creature of habit, and often, of self-deception. We resolve to be more productive, to exercise,...

The Entry-Level Extinction? Solving the Junior Talent Paradox

The Entry-Level Extinction? Solving the Junior Talent Paradox

LisaGibbons
January 26, 2026

What was your first ever job? If it involved any base layer of online work then those roles are been...

What 2026 Holds for Work in the Age of AI

What 2026 Holds for Work in the Age of AI

LisaGibbons
January 13, 2026

Is 2026 the year of the agents or are we still just beginning to understand what AI integration means for...

The 5 Skills Employers Secretly Prioritize and How to Build Them Fast

The 5 Skills Employers Secretly Prioritize and How to Build Them Fast

LisaGibbons
January 12, 2026

We tend to imagine skill as something measurable lines on a CV, certificates stamped with institutional credibility, perhaps even a...

Reading List: How Power Works Now

Reading List: How Power Works Now

LisaGibbons
January 5, 2026

A Reading Guide on Work, Control, and the Future We tend to imagine power as something exercised by governments, CEOs,...

Power Essay Series – All Roads Lead to the Cloud

Power Essay Series – All Roads Lead to the Cloud

LisaGibbons
January 2, 2026

Infrastructure as the first act of Empire We said that we would create a series of essays around the topics...

Why Empires No Longer Need Borders

Why Empires No Longer Need Borders

LisaGibbons
December 22, 2025

Work and Power without Faces. the Empire That No Longer Needs a Center Power is easiest to recognise when it...

The Diversified Self

The Diversified Self

LisaGibbons
December 12, 2025

We are taught to treat our careers as the singular architecture of our souls. But true resilience lies in scattering...

The 30-Minute Daily Upskilling System

The 30-Minute Daily Upskilling System

LisaGibbons
December 5, 2025

We often imagine personal growth as a dramatic undertaking: long evenings devoted to study, ambitious online courses, and shelves of...