Public relations specialists score 45%. Press releases, pitch emails, media lists and holding statements are firmly in AI’s comfort zone. A relationship with a journalist, or judgement in a crisis, is not. Postings in Indeed’s media and communications category are up 7% on a year ago but still around 30% below early 2020. The writing is getting cheaper; the reputation work is not.
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How to read this: AI task coverage comes from the Anthropic Economic Index, which measures how people use Claude, not the whole labour market. Job postings data comes from Indeed Hiring Lab and reflects the wording of job ads, not actual AI use at work. Employment and pay are US figures unless stated. AI use is not the same as job loss; our verdict explains what we think it means.