Market research analysts and marketing specialists are among the most exposed roles we track, at 65%. Survey design, competitor scans, data summaries and campaign copy are all everyday AI tasks. Postings in Indeed’s marketing category are down 4% on a year ago and a quarter below early 2020. The work isn’t vanishing, but the version of the job that is mostly desk research is.
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How to read this: AI task coverage comes from the Anthropic Economic Index, which measures how people use Claude, not the whole labour market. Job postings data comes from Indeed Hiring Lab and reflects the wording of job ads, not actual AI use at work. Employment and pay are US figures unless stated. AI use is not the same as job loss; our verdict explains what we think it means.